Talk:Motivation and emotion/Book/2022/Discounts and consumer purchase behaviour

Heading casing

FYI, the recommended Wikiversity heading style uses sentence casing. For example: Self-determination theory rather than Self-Determination Theory Here's an example chapter with correct heading casing: Growth mindset development -- Jtneill - Talk - c 07:20, 22 September 2022 (UTC)

Topic development feedback

The topic development has been reviewed according to the marking criteria. Written feedback is provided below, plus there is a general feedback page. Please also check the chapter's page history to see editing changes made whilst reviewing this chapter plan. Responses to this feedback can be made by starting a new section below and/or contacting the reviewer. Topic development marks are available via UCLearn. Note that marks are based on what was available before the due date, whereas the comments below may also be about all material on the page at the time of providing this feedback.

Title The title is correctly worded and formatted User page Well set up Brief description about self provided Consider linking to your eportfolio page and/or any other professional online profile or resume such as LinkedIn. This is not required, but it can be useful to interlink your professional networks. Link provided to book chapter Social contribution At least one contribution has been made and summarised with indirect link(s) to evidence Add direct links to evidence. To do this: View the page history, select the version of the page before and after your contributions, click "compare selected revisions", and then use this website address as a direct link to evidence for listing on your user page. For more info, see Making and summarising social contributions. Use a numbered list Headings See earlier comment about Heading casing Basic, 1-level heading structure – would benefit from further development, perhaps using a 2-level structure Condense or remove the initial sections. The planned chapter starts directly addressing the topic with the section titled "The role of discounts in consumer behaviour" Key points Basic development of key points for each section, with relevant citations Overview - Consider adding: an evocative description of the problem and what will be covered focus questions an image an example or case study Avoid providing too much background information. Briefly summarise general concepts and provide internal wiki links to relevant book chapters and/or Wikipedia pages for further information. Then focus most of the content of this on directly answering the core question(s) posed by the chapter sub-title. Strive for an integrated balance of theory and research Include in-text interwiki links for the first mention of key terms to relevant Wikipedia articles and/or to other relevant book chapters. Consider including more examples/case studies Use APA style 7th edition for citations with three or more authors (i.e., FirstAuthor et al., year) Conclusion (the most important section): Under developed Figure A figure is presented Caption could better explain how the image connects to key points being made in the main text Cite each figure at least once in the main text References Very good dois should be active hyperlinks Resources See also Use bullet-points Rename links so that they are more user friendly Include source in brackets after link Also link to relevant Wikipedia pages External links Use bullet-points Rename links so that they are more user friendly Include source in brackets after link Target an international audience; Australians only represent 0.33% of the world population

-- Jtneill - Talk - c 07:20, 22 September 2022 (UTC)

Suggestion

Hey,

What an intriguing topic ! I had a look for a source for this chapter and found a interesting and relatively recent one looking at the pure framing effect of price discounts on consumer search behaviour. The results in this study suggest that subjects only base their decisions on salient characteristics of the situation rather than on the objective price information which might be an interesting point to add ! Good luck and I look forward to reading your chapter once its done :):

https://www.sciencedirect.com/science/article/pii/S0167487013001037?casa_token=1msk52mwSVYAAAAA:vGIbxkaiIXAKMVYV8YaAqCJqO8rsf0gegOT230q1W_UFgt9-wUh5THqOdAyu95mKOTvL72lceU-R U3210431 (discuss • contribs) 22:50, 10 October 2022 (UTC)

Hello, I'd echo the above suggestion - there are several documented phenomena in behavioural economics that would have a significant effect on how consumers respond to discounts. The anchoring effect means that people are likely to compare a discounted price to their knowledge of the product's usual price. For products where the 'usual' price is less likely to be known to the purchaser, marketers would benefit from displaying a higher "regular" price to exaggerate the perceived discount. Check out https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/anchoring-heuristic/ if you'd like more information and some starter references for this. Also interesting about this from a motivational perspective is that people will often be unaware of the anchoring effect, so it's one of those situations in which self-report of motivation for a purchase may be a particularly unreliable measure! Good luck with the rest of your chapter.U3141987 (discuss • contribs) 08:40, 12 October 2022 (UTC)

Suggestions for this chapter

Hello! Good work on the chapter so far! As it is close to the due date for this assignment I suggest using more hyperlinks, study case boxes and even some examples to help make the chapter more interactive and give it a bit of colour as well. There are a range of cool templates you can use by looking them up in wikiversity and adding hyperlinks to key concepts and theories will help the readers go explore other interesting topics and overall improve your page. I hope this helps! U3216389 (discuss • contribs) 07:50, 16 October 2022 (UTC)

Comments

Hi, the chapter is interesting, I suggest to use some focus questions and take away message regarding on the explanation of the main questions. This helps guiding. readers to have an idea about the focus in their chapter. Also, please don't forget to add in some more external link and your see also section. Great work! Jingru shao 0906 (discuss • contribs) 17:02, 16 October 2022 (UTC)

Here are some links might be useful for your see also,

https://www.namogoo.com/blog/consumer-behavior-psychology/psychology-of-discounts/

https://www.emucoupon.com/insights/discount-impact-on-consumer-buying-behavior Jingru shao 0906 (discuss • contribs) 17:04, 16 October 2022 (UTC)

Book chapter review and feedback

This chapter has been reviewed according to the marking criteria. Written feedback is provided below, plus there is a general feedback page. Please also check the chapter's page history to check for editing changes made whilst reviewing through the chapter. Chapter marks will be available via UCLearn along with social contribution marks and feedback. Keep an eye on Announcements.

Overall Overall, this is a basic, but sufficient chapter Addressing the topic development feedback could have helped to improve this chapter Well under the maximum word count, so there is room to expand For additional feedback, see the following comments and these copyedits Overview The Overview is underdeveloped Focus less on shopping and more on discounts Consider introducing a case study or example or using an image to help engage reader interest Add focus questions in a feature box to help guide the reader and structure the chapter Theory – Breadth Basic but sufficient coverage of relevant theory is provided How are shopping styles related to consumer behaviour when presented with discounts? Build more strongly on other shopping-related chapters (e.g., by embedding links to other chapters in this category: Category:Motivation and emotion/Book/Shopping) Theory – Depth Basic depth is provided about the selected theory(ies) More examples could be useful to illustrate key concepts Research – Key findings Basic overview of relevant research Greater emphasis on effect sizes, major reviews, and/or meta-analyses would be helpful Research – Critical thinking Insufficient critical thinking about relevant research is evident Critical thinking about research could be further evidenced by: describing the methodology (e.g., sample, measures) in important studies discussing the direction of relationships considering the strength of relationships acknowledging limitations pointing out critiques/counterarguments suggesting specific directions for future research Integration There is basic integration between theory and research Conclusion Basic summary Clear take-home message(s) Written expression – Style Written expression Overall, the quality of written expression is basic Use active (e.g., "this chapter explored") rather than passive voice (e.g., "this chapter has explored" or "this chapter will explore") [1][2] Reduce use of weasel words which bulk out the text, but don't enhance meaning Avoid overly emotive language (e.g,. astonishing) in science-based communication Layout Sections which branch into sub-sections should include an introductory paragraph before branching into the sub-sections (see tags) See earlier comments about heading casing Grammar The grammar for some sentences could be improved (e.g., see the tags). Grammar-checking tools are available in most internet browsers and word processing software packages. Another option is to share draft work with peers and ask for their assistance. Use serial commas[3] – they are part of APA style and are generally recommended by grammaticists. See explanatory video (1 min) Figures Provide more detailed Figure captions to help connect the figure to the text Figure captions use the correct format Refer to each Figure at least once within the main text (e.g., see Figure 1) Citations are not in full APA style (7th ed.). For example: If there are three or more authors, cite the first author followed by et al., then year. For example, either: in-text, Smith et al. (2020), or in parentheses (Smith et al., 2020) References are not in full APA style. For example: Include hyperlinked dois Move non-peer-reviewed sources to the external links section Written expression – Learning features Overall, the use of learning features is basic No use of embedded in-text interwiki links to Wikipedia articles. Adding interwiki links for the first mention of key words and technical concepts would make the text more interactive. See example. No use of embedded in-text links to related book chapters. Embedding in-text links to related book chapters helps to integrate this chapter into the broader book project. Basic use of image(s) No use of table(s) Basic use of feature box(es) Basic use of quiz(zes) Basic use of case studies or examples Basic use of interwiki links in the "See also" section Basic use of external links in the "External links" section Use bullet-points and numbered lists, per Tutorial 02 Social contribution ~5 logged social contributions without direct links to evidence, so unable to easily verify and assess

-- Jtneill - Talk - c 09:49, 4 November 2022 (UTC)

Multimedia presentation feedback

The accompanying multimedia presentation has been marked according to the marking criteria. Marks are available via the unit's UCLearn site. Written feedback is provided below, plus see the general feedback page. Responses to this feedback can be made by starting a new section below. If you would like further clarification about the marking or feedback, contact the unit convener.

Overall Overall, this is a basic presentation Overview Display and narrate a slide with the title and sub-title that matches the book chapter to help the viewer understand the purpose of the presentation This presentation has a basic introduction to engage audience interest Establish a context for the topic (e.g., by using an example or explaining why it is important), to help the viewer understand Consider asking focus questions that lead to take-away messages. This will help to focus and discipline the presentation. Content Comments about the book chapter may also apply to this section The presentation addresses the topic The presentation is well/poorly structured (i.e., Overview, Content, Conclusion) The selection of content is poor because it doesn't adequately use the most relevant psychological theory and/or research to address the topic The presentation makes basic use of relevant psychological theory The presentation makes basic use of relevant psychological research The presentation includes citations to support claims The presentation makes good use of one or more examples or case studies or practical advice Conclusion A Conclusion slide is presented with basic take-home message(s) Audio The audio is reasonably easy to follow Audio communication is well paced Basic intonation Audio recording quality was OK. Review microphone set-up to achieve higher recording quality. Video Overall, visual display quality is good Hide presentation tool at the bottom The presentation makes good use of text and image based slides Some of the font size could be larger to make it easier to read The amount of text presented per slide could be reduced to make it easier to read and listen at the same time The visual communication is supplemented in a good way by images and/or diagrams The visual communication could be improved by including some relevant images and/or diagrams The presentation is basically produced using simple tools Meta-data The correct chapter title and sub-title are missing from the name of the presentation — this would help to clearly convey the purpose of the presentation A brief written description of the presentation is provided. Consider expanding. A link to the book chapter is provided but the hyperlink isn't active to allow 1-click access A link from the book chapter is provided The presentation is incorrectly categorised as being for kids. This introduces limitations, such as being unable to add the presentation to a playlist. More info. Licensing Image sources and their copyright status are not communicated Ideally, provide clickable links to the original image sources (e.g., in the description) This presentation may have probably violated the copyrights of image owners as images appear to have been used without permission and/or acknowledgement. A copyright license for the presentation is provided in the presentation description but not in the meta-data

-- Jtneill - Talk - c 08:02, 10 November 2022 (UTC)