Instructional design/Color Selection for Message Design/Unit3 Effects

Color Selection for Message Design

Introduction Unit 1 High- and Low-Keyed Colors Definition Effects Quiz Scenario Quiz Unit 2 Warm and Cool Colors Definition Effects Quiz Scenario Quiz Unit 3 Color Combinations Definition Effects Quiz Scenario Quiz Unit 4 Psychology of Colors Effects Quiz Scenario Quiz Final Exam! Final Exam Summary

Effects of Color Combinations Generally, analogous, complementary, and split complementary colors form the following impressions: Analogous color: Warm, calm, and harmonious. Complementary color: Striking. Split complementary color: Sharp, but looks smoother than complementary color. Examples of the Effects of Analogous Color Warm Analogous colors convey a warm feeling. While you have no clue of the temperatures of the places, you might have a feeling that the places are warm rather than cool. Calm If you want to create a calm atmosphere, it is a good idea to use analogous colors. You may sense the quietness of the places from the pictures. Harmonious Another effect of analogous color is to give a harmonious feeling. If you want to show the harmonious atmosphere in places or between people, consider using analogous colors. Examples of the Effects of Complementary Color Striking People's eyes sense complementary colors in a unique way. If the complementary colors face each other, people sense the facing area looks vibrating. Complementary colors can create a dynamic or powerful atmosphere in this way. Examples of the Effects of Split Complementary Color Sharp Split complementary colors make strong contrasts and thus create a sharp atmosphere. You might sense artistic and unique feelings conveyed by the pictures. Smoother than Complementary Color While split complementary colors create a sharp contrast, they tend to look more natural than complementary colors. While you might feel sharpness from the pictures, you might not feel a strong uncomfortableness either. << Definition | Quiz >>