Instructional design/Color Selection for Message Design/Unit1 Effects

Color Selection for Message Design

Introduction

Unit 1 High- and Low-Keyed Colors

Unit 2 Warm and Cool Colors

Unit 3 Color Combinations

Unit 4 Psychology of Colors

Final Exam!

Effects of High- and Low-Keyed Colors edit

In general, high-/low-keyed colors convey following impressions:

High-keyed colors: Quiet, peaceful, friendly
Low-keyed colors: Cold, sad, serious

Examples of the Effects of High-Keyed Colors edit

Quiet edit

The use of high-keyed colors carries the quietness of the area. The quietness made by high-keyed colors tends to create a peaceful atmosphere.

Peaceful edit

High-keyed colors are also useful to convey the atmosphere of peacefulness. When you want to show the peacefulness of places, it is a good idea to select photos mainly use high-keyed colors.

Friendly edit

High-keyed colors tend to carry a friendly atmosphere. If you want to take a friendly picture, try not only to make a friendly smile but also to take the photo in a light place with background of high-keyed colors.

Examples of the Effects of Low-Keyed Colors edit

Cold edit

The grayness and darkness of the photos coney the coldness and possible unhappiness of the people who live in the area.

Sad edit

The extensive use of black and gray make the atmosphere of the photos sad. The pictures could be useful to deliver the message of the hardships or loneliness experienced by old people.

Serious edit

The picture on the left conveys the severity of the damage to the forest. The right picture shows the seriousness of the attitude or situation of the female.

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