Instructional design/Color Selection for Message Design/Unit3 Definition

Color Selection for Message Design

Introduction

Unit 1 High- and Low-Keyed Colors

Unit 2 Warm and Cool Colors

Unit 3 Color Combinations

Unit 4 Psychology of Colors

Final Exam!

Color Combinations edit

There are three primary color combinations: analogous color, complementary color, and split complementary color. In order to understand the concept of color combinations, it is a good idea to refer back to the color wheel.

Analogous Color edit

Analogous colors are colors next to each other on the color wheel. For example, orange, reddish orange, and red are analogous colors.

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Examples of Analogous Color edit

Earth6391 5852 - Schynige Platte - Flower

Complementary Color edit

Complementary colors are colors placed opposite on the color wheel. For example, greenish blue and reddish orange are complementary colors.

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Examples of Complementary Color edit

Farbfilterbrille Anaglyphenbrille Red-Daisy-Macro-2 ForestWander

Split Complementary Color edit

Split complementary colors consist of a color and two colors next to that color’s complementary. For example, violet, yellowish green, and yellowish orange are split complementary colors.

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Examples of Split Complementary Color edit

Orange tree -Rabat DSC 0042 (7333971654)

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