Instructional design/Color Selection for Message Design/Unit2 Definition

Color Selection for Message Design

Introduction Unit 1 High- and Low-Keyed Colors Definition Effects Quiz Scenario Quiz Unit 2 Warm and Cool Colors Definition Effects Quiz Scenario Quiz Unit 3 Color Combinations Definition Effects Quiz Scenario Quiz Unit 4 Psychology of Colors Effects Quiz Scenario Quiz Final Exam! Final Exam Summary

Definition of Warm and Cool Colors Before talking about the definitions of warm and cool colors, it is probably a good idea to talk about the concepts of color models and color wheels. BYR color wheel Color Model The picture you see on the right side is the BYR (blue, yellow, and red) color wheel. It is based on the BYR color model which assumes that blue, yellow, and red are the three primary colors. All other colors are created by the combination of the three colors. There are also other color models such as RGB (red, green, blue) but this course will use the BYR color model. Color Wheel In the BYR color wheel, any colors between blue and yellow are made by the combination of blue and yellow. The same principle is applied to the colors displayed between yellow and red, and blue and red. The color wheel shows the amount of the three primary colors each color contains. For example, the two colors next to the yellow are colors which contain the most yellow. On the other hand, the violet at the bottom of the wheel contains no yellow. Warm and Cool Colors Now, the definitions of warm and cool colors are quite simple: Warm colors: Colors from yellow to reddish violet Cool colors: Colors from violet to yellowish green Any lighter versions of such colors also belong to either warm or cool colors. For example, pink is a lighter version of red and thus a warm color. White, black, and gray do not belong to either of warm or cool colors. Examples of Warm Colors Examples of Cool Colors << Unit 1 Scenario Quiz | Effects >>