Survey research and design in psychology/Lectures/Survey research

Lecture 01: Survey research

Resource type: this resource contains a lecture or lecture notes.

This is the first lecture for the Survey research and design in psychology unit of study.


This first part of this lecture presents an overview of the unit:

  1. Unit outline (key points)
  2. Assessment
    1. Survey admin guidelines
  3. Website resources

The second part of this lecture presents an overview of, and introduction to, survey-based research in the social sciences:

  1. Readings
  2. Scientific paradigm
  3. Three main types of research - and their strengths and weaknesses
    1. Experimental
    2. Quasi-experimental
    3. Non-experimental
  4. Research purposes
    1. Information gathering
      1. Exploratory
      2. Descriptive
    2. Theory testing
      1. Explanatory
      2. Predictive
  5. History of survey research
  6. Survey research examples
  7. Survey research characteristics
  8. Examples of survey research
  9. Pros and cons of survey-based research
  10. Summary


The combined readings for Module 1 (Lecture 1 and 2) are about survey research and survey design:

  1. Creative Research Systems (2009). Survey design: How to begin your survey project. Online article about designing surveys.
  2. Fowler, F. J., Jr. (2002). Designing questions to be good measures (Ch. 5). In In F. J. Fowler, Survey research methods (3rd ed.) (pp. 76-103). Thousand Oaks, CA: Sage. An excellent book chapter about how to write good survey questions. The best version is via UCLearn, but there are also some freely available versions:
    1. UCLearn reading list (Survey research and design section)
    2. Google Books (Note: pp. 80-81, 87-89, 91-92, 95, 97, 100-102 are missing)
    3. html (earlier version, full text)
  3. Howitt and Cramer (2014a):
    1. Chapter 29 - Statistics and the analysis of experiments (pp. 401-408)
    2. Chapter 34 - The analysis of a questionnaire / survey project (pp. 476-484)
  4. Nardi, P. M. (2006). Developing a questionnaire (Ch. 4). In Doing survey research: A guide to quantitative methods (2nd. ed.) (pp. 66-106). Boston, MA: Pearson. UCLearn reading list (Survey research and design section). Blog post.
  5. Trochim, W. M. K. (2006). Survey research. Online article about survey research.
  6. For more readings on this topic, see survey design readings


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