Survey research and design in psychology/Lectures/Survey design

Lecture 02: Survey design

Resource type: this resource contains a lecture or lecture notes.

This is the second lecture for the Survey research and design in psychology unit of study.

Outline edit

This lecture discusses the nuts and bolts of good survey design for research in the social sciences, including

  1. Research process
  2. Types of surveys
    1. Strengths and weaknesses of survey administration methods
  3. Survey design
  4. Levels of measurement
  5. Sampling
  6. Biases
    1. Non-sampling
      1. Threats to internal validity e.g., Demand characteristics
    2. Sampling

Readings edit

As per Lecture 01 readings.

Slides edit

Video edit

Watch this 2 min. video clip
from Yes Minister about
how to get the poll results you want.

See also edit