Survey research and design in psychology/Lectures/Survey design

Lecture 02: Survey design

Resource type: this resource contains a lecture or lecture notes.

This is the second lecture for the Survey research and design in psychology unit of study.

Outline

This lecture discusses the nuts and bolts of good survey design for research in the social sciences, including

1. Research process
2. Types of surveys
   1. Strengths and weaknesses of survey administration methods
3. Survey design
4. Levels of measurement
5. Sampling
6. Biases
   1. Non-sampling
      1. Threats to internal validity e.g., Demand characteristics
   2. Sampling

Readings

As per Lecture 01 readings.

Slides

• Lecture slides (Google Slides)
• 2018 handouts:
  • Download 6 slides to a page:
  • Download 3 slides to a page:

Video

Watch this 2 min. video clip from Yes Minister about how to get the poll results you want.

See also

• Survey research (Previous lecture)
• Descriptives & graphing (Next lecture)
• Level of measurement
• Survey design
• Survey data collection (Wikipedia)
• Sampling (statistics) - Example: Shere Hite - ‘American Sexology’
• Example Likert scale