Completion status: this resource is ~50% complete.
Type classification: this is a lesson resource.
Educational level: this is a tertiary (university) resource.

Traffic Is King edit

This is a lesson part of the module The Web Economy out of the Open Source ERP/Executive Diploma course conducted by a private university.

Topics edit

  • Traffic brings alot of prospective consumers or users. In traditional business shops, traffic is desired and much advertising or attraction is used to pull in the crowds.
  • In the Web it seems that a good strategy or spike[1] can make that happen almost overnight. Hotmail was the first global free email that began to dominate most of the users in the world. It created lots of traffic to its site. Other successful traffic pullers were Netscape and Yahoo!.
  • As traffic becomes so important[2], spam-like conditions[3] occurs and having your site stated in every email or other site only dilutes and clutters attention.

Discussion edit

  • Were these dotcoms the first in their field?
  • What were the important strategy or features they possess in order to succeed?
  • Why did they die out?
  • How did those who took their place strategise? Were new tactics used?
  • How to ensure we get the right traffic? Give examples of dotcoms and their strategy of getting to the right audience.

Activities edit

  • Publish your works in an attractive manner in your user page, stating your own views and findings providing links to your sources. Use the talk page here to score marks.
  • Create or edit sub-pages of course materials within wikiversity.
  • Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.

References edit


Links to Student Notes edit

(Provided by Students - subject to edit ranking by tutor)

Notable Links to Resources edit

(Provided by Students - subject to edit ranking by tutor)

Sub-Pages edit

(Done in wikiversity as course material by the students under the guidance of the tutor)

Course Navigation edit

Next - Content is King >> The Web Economy/05