The Web Economy/04

Completion status: this resource is ~50% complete.

Type classification: this is a lesson resource.

Educational level: this is a tertiary (university) resource.

Traffic Is King

This is a lesson part of the module The Web Economy out of the Open Source ERP/Executive Diploma course conducted by a private university.

Traffic brings alot of prospective consumers or users. In traditional business shops, traffic is desired and much advertising or attraction is used to pull in the crowds.
In the Web it seems that a good strategy or spike^[1] can make that happen almost overnight. Hotmail was the first global free email that began to dominate most of the users in the world. It created lots of traffic to its www.hotmail.com site. Other successful traffic pullers were Netscape and Yahoo!.
As traffic becomes so important^[2], spam-like conditions^[3] occurs and having your site stated in every email or other site only dilutes and clutters attention.

Were these dotcoms the first in their field?
What were the important strategy or features they possess in order to succeed?
Why did they die out?
How did those who took their place strategise? Were new tactics used?
How to ensure we get the right traffic? Give examples of dotcoms and their strategy of getting to the right audience.

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Create or edit sub-pages of course materials within wikiversity.
Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.

(Provided by Students - subject to edit ranking by tutor)

(Provided by Students - subject to edit ranking by tutor)

(Done in wikiversity as course material by the students under the guidance of the tutor)

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