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Gerard Steen (2011). "The language of knowledge management: a linguistic approach to metaphor analysis". Systems Research and Behavioral Science. FindArticles.com. 16 Jun, 2011.

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  • Knowledge management has recently hit on the metaphorical underpinnings of knowledge, as is attested by this special issue, but this discovery is in fact just another instantiation of the general cognitive-scientific interest in the metaphorical structure of many abstract concepts in a wide range of socio-cultural domains, including management and organization, education and science, politics and government and health and care (Ortony, 1979/1993; Gibbs, 2008). This general attention to metaphor in thought is partly due to the cognitive-linguistic postulation of conventional metaphorical structures in all cognition by Lakoff and Johnson (1980) ....

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The shade of the bar looks invariant in isolation but variant in context, in (favor of) sharp contrast with the color gradient background, hence an innate illusion we have to reasonably interpret and overcome as well as the mirage. Such variance appearing seasonably from context to context may not only be the case with our vision but worldview in general in practice indeed, whether a priori or a posteriori. Perhaps no worldview from nowhere, without any point of view or prejudice at all!

Ogden & Richards (1923) said, "All experience ... is either enjoyed or interpreted ... or both, and very little of it escapes some degree of interpretation."

H. G. Wells (1938) said, "The human individual is born now to live in a society for which his fundamental instincts are altogether inadequate."