Visual communication design
 |
Educational level: this is a secondary education resource. |
Visual Communication Design is a branch of arts comprehending the designed visual communication of ideas. Visual communications design suffuses modern life: signage, books, interactive screens, websites, newspapers, television and more.
The building blocks of visual communications design include:
- Line-the foundation of any design. Line can be mechanical (drawn with a guide, such as a ruler) or organic (drawn freehand).
- Shape-any object constructed by lines, whether by a solid or implied line, such as dots or dashes.
- Color-as well as filling shapes, color can significantly create or affect the "mood" of a design.
- Typography-literally, the use of text, typography affects the mood of a design, much like color, while also controlling the clarity of the intended message.
- Layout-"placing into view," the arrangement of the design elements on a page.
- Visual Perception-the user's reaction to a design. This can range from simple (meanings of colors and textures, proximity of elements, readability, etc.) to more abstract psychological theories (the Gestalt Principle, the Law of Closure, etc.)
Format edit
This topic has no format right now. Feel free to contribute and provide input. We're always looking for fresh ideas! Whether you want to learn more yourself, or gather resources to use with your students, anything within goes.