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The Web Economy/21

< The Web Economy
Completion status: this resource is ~50% complete.
Type classification: this is a lesson resource.
Educational level: this is a tertiary (university) resource.

Branding Philosophy

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This is a lesson part of the module The Web Economy out of the Open Source ERP/Executive Diploma course conducted by a private university.

Topics

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  • Most consumers buy brands. Every product is a brand. They choose brands according to what they can identify and believe in, the brand image and promise[1].
  • Brands take a long time to build, expect 5 years[2].
  • Branding can be the most expensive part or value of a product.
  • In cyberspace a brand can be easily displace due to low barrier of entry.

Discussion

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  • What is the most expensive brand in the world and why[3]?
  • How does software companies brand itself before the web? In the web?
  • How does new software fight against established brands?
  • What do you think about Europe branding Open Source?[4]

Activities

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  • Publish your works in an attractive manner in your user page, stating your own views and findings providing links to your sources. Use the talk page here to score marks.
  • Create or edit sub-pages of course materials within wikiversity.
  • Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.

References

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  1. ↑ http://en.wikipedia.org/wiki/Product_positioning
  2. ↑ http://www.startupnation.com/steps/55/3760/9/1/establish-brand.htm
  3. ↑ http://www.mewrites.com/2008/01/coca-cola-number-one-brand.html
  4. ↑ http://blogs.zdnet.com/open-source/?p=2649
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(Provided by Students - subject to edit ranking by tutor)

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(Provided by Students - subject to edit ranking by tutor)

Sub-Pages

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(Done in wikiversity as course material by the students under the guidance of the tutor)

Course Navigation

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Next - Marketshare and Mindshare >> The Web Economy/22

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