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Tsur, Reuven (1977). A Perception-oriented Theory of Metre. Tel Aviv: The Porter Institute for Poetics and Semiotics.

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w: Reuven Tsur
  • In his doctoral dissertation (Sussex University, 1971) Tsur developed an approach which he later called "Cognitive Poetics". This is an interdisciplinary approach that combines literary theory, linguistics, psychology, and philosophy. It explores the relationship between the structure of the text and the human qualities perceived in it, and the mediating processes that take place in the reader's mind.
  • His theory of metaphor has two facets: the creation and understanding of novel meanings (based on the "controversion" and "feature deletion" theories), and perceived qualities. In his criticism of George Lakoff's claim that a road mentioned in a poem must be interpreted in light of the "life is a journey" conceptual metaphor he argued that in various works "road" may assume an indefinite number of unforeseen meanings (one of which may be "life is a journey").
w: Cognitive poetics

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  1. "Reuven Tsur ... has run a cognitive poetics project since the early 1970s, long before the first publications in cognitive linguistics," as quoted from: Gerard Steen and Joanna Gavins, "Contextualising cognitive poetics," in: Joanna Gavins & Gerard Steen (2003). Cognitive Poetics in Practice. London: Routledge. p. 3.