Web Science/Part2: Emerging Web Properties/Web Search Ecosystem/Finding the true value of an advertisement/quiz

1 How do Web Search engines like Google determine the CPC of a keyword?

It is found during the process of an Action
It is defined by the share holders
It is decided by the founders
It is decided by the government
It is decided by an independent advertising agency

2 Which of the following are true about second price auctions

the dominant strategy is to bid for the true value of the item.
Strategic bidding will save the bidders money
The second highest bid wins the auction
the highest bid wins the auction
the second highest bid is been paid
the highest bid is paid