Survey design/Readings

These recommended readings explain survey (questionnaire) design in more detail:

Online articles
  1. Author unknown (nd). Smart survey design.
  2. Creative Research Systems (2008). Survey design: How to begin your survey project.
  3. Frary, R. B. (1996). Hints for designing effective questionnaires. ERIC Digest.
  4. Leung, W. (2001). How to design a questionnaire. Student BMJ, 9, 171-216.
  5. Pollograph (2008). Designing a survey.
  6. StatPac (c. 2007). Questionnaire design considerations.
Book chapters
  1. Fowler, F. J., Jr. (2002). Designing questions to be good measures. In In F. J. Fowler, Survey research methods (3rd ed.) (pp. 76-103). Thousand Oaks, CA: Sage.
    • Google Books (Note: pp. 80-81, 87-89, 91-92, 95, 97, 100-102 are missing)
    • html (earlier version, full text)
    • Or contact the instructor for a full copy
  2. Nardi, P. (2006). Developing a questionnaire (Ch 4). In Doing survey research: A guide to quantitative methods (2nd ed.). Boston, MA: Pearson. eReserve
You should be able to find some books about survey research and survey design in your university library.
  1. Alreck, P. L., & Settle, R. B. (2004). The survey research handbook (3rd ed.). Boston: McGraw-Hill/Irwin.
  2. Backstrom, C. H., & Hursh-César, G. (1981). Survey research (2nd ed.). New York: Wiley.
  3. De Vaus, D. (2002). Surveys in social research (5th ed.) London: UCL Press.
  4. Dillman, D. A. (2007). Mail and internet surveys: The tailored design method 2007 Update with new internet, visual, and mixed-mode guide (2nd ed.). Hoboken, NJ: Wiley.
  5. Frazer, L., & Lawley, M. (2000). Questionnaire design & administration: A practical guide. Brisbane, Australia: John Wiley.
  6. Tourangeau, R., Rips, L. J., & Rasinski, K. (2000). The psychology of survey response. Cambridge: Cambridge University Press.