Services Relationship Marketing/Module 5
Week 5/Module 5 edit
The discussion this week will address what happens when customer service is not great, or in some examples- is absolutely horrible. When there is a customer service breakdown, we want to address service recovery and the result this has on customer loyalty.
The topic should be addressed in relation to how a service breakdown is an opportunity to increase loyalty (although the breakdown should not be the intended choice). Statistics related to this support increased loyalty with proper service recovery techniques.
TOPIC edit
Customer Service Breakdowns and Service Recovery
Students will learn about service breakdowns, be able to identify examples, and hear other examples provided.
Weekly Objective edit
LO1, LO2, LO3
Activity/Scaffolding edit
Chapter 10 Changing Work Environments and Future Trends
Take a walk on the virtual side Gazette article
Examples:
United "[1]"
Carnival Cruise Ship "[2]"
Jet Blue "[3]"
United Breaks Guitars
1) https://www.youtube.com/watch?v=PGNtQF3n6VY
2) https://www.youtube.com/watch?v=5YGc4zOqozo
Activity/Deliverable edit
The discussion will help students apply service recovery and understand the importance. What is an example of a service breakdown (can be your own personal example or one you have researched). What was the service recovery, how effective was it, and how likely are you (or from your research/the customer) to remain loyal to the organization from the example? What important aspects of service recovery were key (success or failure)?