Services Relationship Marketing/Module 13

TOPIC

Ethics

Weekly Objective

Learning Goals: LO3, LO4, LO5

Activity/Scaffolding

Alshurideh, M. T., Kurdi, B. A., Vij, A., & Obeidat, Z. (2016). Marketing ethics and relationship marketing- An empirical study that measure the effect of ethics practices application on maintaining relationships with customers. International Business Research, 9(9), 78-90.

Activity/Deliverable

Final Written Mystery Shop written work submitted The final written project includes the measurement document, all data collected, analysis of the collected information, recommendation, conclusion, and APA formatted reference.

Online: video of student group for an online course

Onsite: Presentation of project