Services Relationship Marketing/Module 12

TOPIC

Customer Service - International Perspective

Activity/Scaffolding

Why is International Service Marketing Important?

International Customer Service: How to help your customer in any language

4 Examples of Exemplary Global Social Customer Service

Activity/Deliverable

Discussion: Please use outside resources (properly formatted using APA) and personal experiences to describe customer service differences between what we are familiar with in the United States and what customers might expect (or experience) in one other country of your selection. Make sure to outline the differences between the two and what result this might have on companies who operate globally.