Resources for Developing a Financial Plan/Summary
|Unit 6.1-Resources for Developing a Financial Plan||
The international marketing manager is required to wear many hats. Often the most challenging area is financial. Understanding the components and importance of financial statements, their uses and the terminology associated is a critical step in obtaining funding for international operations and also to maintain a profitable business. Knowing where funding can be found and the requirements to receive such funding will help international operations function smoothly.