Motivation and emotion/Lectures/Implicit motives and goals

Lecture 05: Implicit motives and goals

Resource type: this resource contains a lecture or lecture notes.

This is the fifth lecture for the Motivation and emotion unit of study.

Goals drive effort and perseverance.


This lecture discusses:

  • implicit motives
  • goal-setting and goal striving

Key questions:

  • What are implicit motives and how do they arise?
  • What are the elements of successful goal setting and goal pursuit?

Take-home messages:

  • Implicit (unconscious) motives are socialised rather than innate, and include achievement, affiliation/intimacy, and power motivations.
  • People perform best when they have a specific plan of action to pursue a difficult, specific, and self-congruent goal.


  • David McClelland and three motivational needs (Management Courses, YouTube) (8:12 mins): Explains the three psychological needs proposed by David McClelland using a practical scenario – building a sales team.
  • Locke and Latham's Goal Setting Theory (MindTools, YouTube) (1:29 mins): A lot of contemporary goal setting advice is derived from Locke and Latham's (1990) goal setting theory which is summarised in this video in terms of clarity, challenge, commitment, feedback and complexity.



See alsoEdit



External linksEdit