Introduction to Media Studies/Ideologies and Values

Ideologies are ideas and values put across (in this context) by a particular media text.

However, ideologies do not just come from the media. They can be passed down by families and in social circles also.

Many different media texts give different ideologies and pass on values to the audience. Media producers analyse and montor the ideologies put forward to ensure that the target audience is attracted to the text.

Analysis of ideologies is used a lot in adverts to help the express particular messages to an audience.