Web Science/Part2: Emerging Web Properties/Web Search Ecosystem/Introduction to Online Advertisement/quiz

1 Map the following interests to players in the advertising market

Publisher (content owner)	Advertiser (some brand)	Ad-service	Consumer
				Earn money
				relevant content
				effectively reach a targeted audience
				connect content owners with brands
				connect content owners with consumers
				connect brands with consumers

2 be aware of the online ad market and be able to relate it to other ad markets

coming soon

3 Which of the following currently serve as formats of online advertisement

	banner ad
	text ad
	popup
	video
	audio jingle
	recommendations (in shops)
	newsletter
	link and product placement
	price comparison engines

4 Which of the following are common payment formats for online advertisement.

	paypal
	cost per lead
	affiliate marketing
	credit card
	cost per click
	bitcoin
	cost per time
	Cost per mille